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Where are you on your restaurant journey?

Pick the one that fits. We'll add it to your contact form so the free call starts in the right place.

Just an ideaI want to open a restaurant and need a planFound a locationI have a site or lease in mindNeed fundingI need a loan or investors to startOpening soonEquipment, staff, recipes and launch

Not sure? Book a free call and we'll map it out together.

Book a free call
For first-time and future restaurant owners

Start your restaurant
with a proven roadmap.

From business plan and loan assistance to equipment, recipes, staff and marketing: ChefX walks you through all ten steps until your doors open.

See how it works

Mentorship & Consulting · Loan assistance · Free strategy call

Led by Arun Das · experience built in kitchens like

Equipment & fit-out

Build your kitchen

Choosing the right equipment is one of the ten steps. Watch an empty Indian restaurant kitchen come together, or click any item to place it yourself.

Kitchen equipment

Bain-marie
Burner
Chinese burner
Under-counter fridge
Tandoor
Dosa tawa
Exhaust hood
Prep table
3-compartment sink
Rice steamer
Deep fryer
Reach-in freezer
Spice rack
Wet grinder
Hand-wash sink
Dishwasher

Empty Indian restaurant kitchen. Click any equipment to add or remove it.

Front of house

Build your dream restaurant

From the service counter to the last pendant light, we help you plan a quick-service layout that works from day one. Click to build it.

Restaurant fit-out

Service counter
Menu board
Order kiosk
Drinks fridge
Pendant lights
Booth seating
Bench seating
Table for two
Four-top table
High table
Bar stools
Chairs
Plants
Wall art
Pick-up shelf
Trash station

Empty quick-service restaurant. Click any item to add or remove it.

Sound familiar?

A great idea. A hundred unknowns.

Most new restaurants don't fail on the food. They fail on the plan.

Where do I even start?

A business plan, a lender, a location, a menu, a team: it's hard to know what comes first.

How do I fund it?

Banks want a solid plan and numbers before they talk to you.

Is this the right location?

Signing the wrong lease is one of the most expensive mistakes a new owner can make.

What equipment do I need?

Machinery, packaging and supplies add up fast, and the wrong choices are hard to undo.

Who will cook and serve?

Hiring and training a team you can trust before opening day.

Will anyone show up?

Opening to an empty room because nobody knew you were coming.

Your roadmap

From idea to opening day.

One partner, ten clear steps. ChefX walks you through every stage, from the first strategy call until your restaurant is open and serving.

  1. Step 1

    Discovery & business plan

    Start with a free strategy call. We map your concept, budget and goals, then build a business plan you can take to lenders and partners.

    Strategy callBusiness plan
  2. Step 2

    Market research & competitor analysis

    Understand who your guests are, what's already working in the area and where the gap is before you sign anything.

    Market researchCompetitor analysis
  3. Step 3

    Location selection & funding

    Find the right site and line up the money: location selection assistance, loan assistance and co-ordination with financial consultants.

    LocationLoan assistanceFinancial consultants
  4. Step 4

    Legal & build-out

    We co-ordinate your legal team, loan brokers and contractors so the fit-out runs on one plan instead of five.

    Legal teamContractors
  5. Step 5

    Menu & recipe SOPs

    Standardised recipes and SOPs for each cuisine, so every plate tastes the same on day one and day one thousand.

    Recipe SOPsSOP creationPer cuisine
  6. Step 6

    Kitchen setup & supplies

    Ordering machinery, packaging and supplies, co-ordinating vendors, and setting up gravy delivery for a consistent kitchen.

    MachineryPackagingVendorsGravy delivery
  7. Step 7

    Hiring & staff training

    Hiring ads on Indeed and Facebook, then weekly staff training plus POS and inventory management training for your team.

    Hiring adsStaff trainingPOSInventory
  8. Step 8

    Brand, website & online presence

    Logo, website and hosting, SEO, Google My Business and social pages, so customers can find you before the doors open.

    LogoWebsiteSEOGoogle My Business
  9. Step 9

    Pre-opening marketing

    Google, Facebook and Instagram ads, email and SMS, media outreach and loyalty cards to build a line for opening day.

    Paid adsEmail & SMSMedia outreachLoyalty cards
  10. Step 10 · Opening day

    Grand Opening

    Your doors open with a trained team, a tested menu and customers already on the way, with ChefX in your corner.

    Restaurant open24×7 online support
After opening

We don't disappear after the ribbon-cutting.

Monthly owner mentorship callsWeekly staff trainingMarketing management24×7 online support
Proof

Learn from someone who's opened five.

Arun Das

Arun Das, Managing Director. 20+ years at Taj Malabar Cochin, The Leela Mumbai, Princess Cruises and Canadian restaurant chains. Four early restaurant failures taught him what not to do. Today he works with 20+ Indian restaurants, and 100+ restaurants have already been consulted.

20+Years in 5-star hotels, cruise lines and restaurant chains
100+Restaurants consulted across the USA, Canada, Australia and UK
20+Indian restaurants we work with today
24×7Online support for mentorship clients
[Owner name][Restaurant, city]
[Placeholder: real launch testimonial from a restaurant owner]
Case study[Restaurant name]
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Packages

Pick your support. Or take all three.

Full launch support
Mentorship & Consulting

From business plan to opening day

10%
of total investment · one-time payment
Book a free call

Includes

  • Creating business plan
  • Loan assistance
  • Location selection assistance
  • SOP creation & management
  • Restaurant Management course access
  • Monthly mentorship calls for owners
  • Weekly staff training
  • Gravy delivery
  • Ordering machinery, packaging & supplies
  • Vendor, financial & legal co-ordination
  • Market research & competitor analysis
  • Co-ordinating contractors
  • 24×7 online support
Recipe SOP + Training

Consistent menus, trained staff

$5,000
per cuisine · one-time payment
Talk to us

Cuisines

  • North Indian
  • South Indian
  • Chinese
  • Burgers
  • Pizzas
  • Biriyanis
  • Dosas
  • Fried chicken
IT & Marketing

Launch marketing, then ongoing growth

2%
of monthly revenue · per month
See marketing

Includes

  • Website, hosting & logo
  • SEO & Google My Business
  • Google, Facebook & Instagram ads
  • Email & SMS marketing
  • Loyalty cards
  • Media outreach
  • POS & inventory training
  • Staff hiring ads on Indeed / Facebook

Extra costs not included: SMS/email sending costs, paid ad spend, influencers/photographers, lawyer & loan broker fees. [Confirm pricing is current & currency (CAD?)]

FAQ

Starting-out questions, answered

At what stage should I reach out?

As early as you can, ideally before you sign a lease or buy equipment, because those are the decisions that are hardest to undo. We also help owners who already have a location or are partway through a build.

Can you help with the concept and menu?

Yes. We shape the concept around market research and competitor analysis, then build the menu with you. Recipe SOP + Training is available at $5,000 per cuisine so every dish is consistent from day one.

Do you help choose the location?

Yes. Location selection assistance, market research and competitor analysis are all part of the Mentorship & Consulting package.

What permits and licences do I need in Ontario?

It depends on your city and the type of restaurant. In general, Ontario restaurants deal with things like a municipal business licence, a public health inspection, building and zoning approvals, fire safety checks and, if you serve alcohol, a liquor licence from the AGCO. Requirements vary by municipality, so always confirm with your city and a lawyer. We co-ordinate with your legal team; this is general information, not legal advice. [Confirm: wording]

How do you help plan the budget?

We build your business plan with you, covering costs such as the lease, renovation, equipment, opening inventory and working capital, and we help with loan assistance. The actual budget depends on your concept and location; we'll cover it on the call. Lawyer and loan broker fees are paid separately.

How long does it take to open?

It depends on your concept, location, permits and any construction; we'll map out a timeline together on the call. [Confirm: a typical range, or keep this general answer]

Free strategy call

Your restaurant starts with step one.

Tell us about your idea, budget and timeline, and we'll map your first steps on the call.

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